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Things That Matter

We love coffee and we’re drinking more and more of it worldwide. However, coffee production is at risk of decreasing by half by 2050 if we don’t start to change the way we support coffee growing regions and farmers.
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Percol is a long-standing supporter of the Fairtrade movement and was the very first ground coffee to hold the Fairtrade mark, way back when.  


Through Fairtrade Certification, farmers are guaranteed a minimum price for the coffee they grow. On top of this, a Fairtrade Premium is paid and invested back into the community, as decided by the community.


This could be building new schools, improving water systems, training and upgrades in equipment. In a fluctuating market, guaranteeing fair prices at all times for farmers is extremely important.

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Coffee is a delicate plant so it’s important to us and the growers to preserve the environment where it’s grown.  


With Rainforest Alliance, the focus is on improving working and living conditions for the farmers and their families while encouraging sustainable farming practices.


Through the RA, farmers are taught the importance of protecting biodiversity and natural resources, which in turn helps them grow high quality, sustainable crops.

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The Soil Association independently certifies organic products and campaigns for improved standards around issues such as soil degradation and genetic modification of crops.  


In order to be organically certified, our coffee beans must meet high levels of environmental standards and be farmed without the use of artificial fertilizers.


We’ve got several organic certified coffees in our range but it’s also worth knowing that even those that don’t carry the organic mark are, in many cases, made from beans which are grown using organic practices.

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Next Generation Coffee Project

Climate change is making sustainable growing of high-quality beans harder and without support, training, education and investment, the next generation of farmers no longer see a future in coffee farming.


Currently two-thirds of coffee is farmed on small-scale farms by farmers with an average age of 55 years old. The younger generation unsurprisingly seek out jobs in the surrounding cities instead of continuing to run the family farm in difficult and challenging times despite their passion for coffee.
 
We want to give young coffee farmers the possibility to continue their family businesses and so begins the Next Generation Coffee project in Colombia and Tanzania. These young farmers are given education, training and financial aid in the form of quality supplements and other bonuses. 


Farmers learn everything from the economy to sustainable farming methods, how to handle climate change and how to better manage their business. By increasing productivity and quality, we’re helping farmers to make more money too. 


We’ve made a commitment to the Next Generation Coffee Project, which means that farmers can rely on long-term support and a fair price for the beans they’ve worked so hard to grow. 

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