Percol is a long-standing supporter of the Fairtrade movement and was the very first ground coffee to hold the Fairtrade mark, way back when.
Through Fairtrade Certification, farmers are guaranteed a minimum price for the coffee they grow. On top of this, a Fairtrade Premium is paid and invested back into the community, as decided by the community.
This could be building new schools, improving water systems, training and upgrades in equipment. In a fluctuating market, guaranteeing fair prices at all times for farmers is extremely important.