Percol is a long-standing supporter of the Fairtrade movement and was the very first ground coffee to hold the ‘FAIRTRADE Mark’, way back when.
Through Fairtrade Certification, farmers are guaranteed a minimum price for the coffee they grow. On top of this, an amount is invested in improving productivity like agricultural training or replanting.
This could be building new schools, improving water systems, training and upgrades in equipment. In a fluctuating market, guaranteeing fair prices at all times for farmers is extremely important.