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A Taste of Africa: New Percol Africa Range is a First for the Hot Drinks Industry

28th May 2008

Percol has sourced the very finest ingredients from a new continent using its twenty years of experience in bringing the best quality Fairtrade and organic coffees from Latin America to the UK. All Fairtrade and all made from the best ingredients available it is the first and only range of its kind.

The new Percol Fairtrade African range includes an aromatic tea, a 100% arabica instant coffee, a well bodied ground coffee and a continental low fat instant hot chocolate. The range raises money for Children in Africa, an initiative dedicated to helping improve the lives of children in Africa. Funds raised from every pack will go towards building schools, healthcare and educational projects.

Percol Founder, Brian Chapman, says; “We have searched high and low to find the very best quality ingredients. We are very proud to have created a new unique range which will benefit Children in Africa and at the same time deliver a delicious range of drinks with the award winning quality for which we have become known. We’re extending our taste adventure for drinkers with new tastes and textures from a new continent.”

The range stands out of shelf with a striking look and feel and includes:

• Fairtrade & Organic African Roast & Ground Coffee (227g, £2.89)
  A deliciously smooth, rich and very well balanced coffee with fruit and wine overtones
• Fairtrade African Instant Coffee (100g, £2.89)
  Excellent fragrant aroma with hints of cinnamon and orange. A soft acidity with a delicate flavour of lightly toasted hazelnuts
• Fairtrade African Tea (200g, £2.49)
  Refreshing and full flavoured, fine aromatic tea – perfect for everyday and with a handy tag
• Fairtrade African Instant Hot Chocolate (28g, 45p)
  Smooth, velvety dark and rich premium chocolate with a continental feel – HVO free and (unbelievably!) low fat

Percol has won a total of 27 awards, more than any other coffee. Percol won five golds at the 2007 Great Taste Awards for its Fairtrade Honduras, Decaffeinated Fairtrade Colombia, Fairtrade Organic Latin America, Fairtrade Organic Espresso and Rainforest Organic Colombia, having already won 2 golds at both the 2006 and 2005 awards.