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The Perfect Award-Winning Christmas Coffee

25th October 2007

If you want the most the delicious food this Christmas, but don’t want to over-indulge then Percol’s award-winning Fairtrade Decaffeinated Colombia ground coffee is for you.

A rich, smooth after-dinner drink, Percol Fairtrade Decaffeinated Colombia coffee has all the complexity of flavour characterised by the Percol range without the caffeine, making it the perfect solution for those who want the taste and experience of a coffee with Christmas dinner without the lift.

Made from the finest Arabica beans, Percol Decaffeinated Colombia is available in three convenient varieties to suit any Christmas celebration. For those who enjoy the rich flavour and strength of a ground coffee, try Percol Fairtrade Decaffeinated Colombia Ground in your cafetiere or coffee machine. This is available in a 250g pack if you’re entertaining the whole family or in a new, convenient 57g (8 cup) pack for smaller parties - this variety is measured perfectly for use in a one litre cafetiere. If you’re short on time, Percol Fairtrade Decaffeinated Colombia instant will provide the same smooth, full bodied flavour of the ground coffee in moments.

Taste expert, Angela Mount says: “This is absolutely top class for a decaffeinated coffee — smooth, rich, and warming with enough character to hit the after-dinner spot.

Angela continues: “On the nose this is deep, moreish and smooth, with hints of nuts and cocoa. The taste is smooth, with warm, soft toffee flavours balanced with a citrus edge and a hint of cinnamon.”

Decaffeinated using only natural elements, Percol’s decaffeinated range consists of single origin Fairtrade coffee, sourced from Fairtrade coops in the central and southwest of Colombia.

Percol’s Fairtrade Decaffeinated Colombia coffee is now officially the hottest decaffeinated coffee on the supermarket shelves. It was the only decaffeinated coffee to win a Great Taste award this year as will as being voted the best decaffeinated coffee by BBC Good Food Magazine in the spring. The magazine described Percol’s Decaffeinated Colombia as: “… so good many of our tasters didn’t realise it was decaffeinated.”

-Ends-

Notes to editors
Percol is an early pioneer of Fairtrade coffee in the UK and has been travelling and tasting the world for twenty years to create its fine range of coffees. Percol is run by coffee lover and founder Brian Chapman and supports the Coffee Kids Charity which establishes sustainable projects to improve the lives of those dependent on coffee farming. Projects include education, health-care and developing alternative sources of income. To date Percol has given the equivalent of $400,000 to Coffee Kids.

Percol has won a total of 27 awards, more than any other coffee. This year Percol won five golds at the Great Taste Award for its Fairtrade Honduras, Decaffeinated Fairtrade Colombia, Fairtrade Organic Latin America, Fairtrade Organic Espresso and Rainforest Organic Colombia, having already won 2 golds at both the 2006 and 2005 awards

Visit www.percol.co.uk for more details on the Percol range and for further information about Coffee Kids please visit www.coffeekids.org

The Percol range is priced from £2.89 for 250g
• Percol Fairtrade Organic Ground Coffees come from a variety of single origin sources available in 250g size and retail at £2.49 - £2.99
• You can also buy Percol Fairtrade Organic Ground Coffee from Guatemala and Colombia in convenient 57g 8 cup sachets for 99p - £1.09
• Percol also produces Fairtrade Colombia Ground Coffee in 250g for £2.99 and has a number of other coffees from around the world. Please see www.percol.co.uk