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Demand doubles for a proper cup of coffee
23rd March 2007
Demand for instant coffee has slowed dramatically as sales of coffee makers has surged ahead, a report says. The rise of café culture has seen sales of coffee machines more than double in just five years from 520,000 in 2001 to 1.2 million last year, according to the study.
The coffee machine market is now worth double what it was in 2001 having hit £50 million mark last year, found market analyst Mintel.
Experts say the rise of coffee shop chains like Starbucks has raised the expectations of coffee drinkers. Julie Sloan, Mintel’s senior market analyst, said: “The now ubiquitous coffee shop has raised consumer expectations about the quality of the coffee we drink and how we make it. While coffee machine sales soar, sales of instant coffee have almost ground to a halt, having increased by just four per cent over the same five year period.”
She added: “Many Brits are now accustomed to coffee and are simply looking to recreate this in their own home.”
She said one of the key developments has been the rising popularity of “pod” type coffee machines which use sealed pods to produce “real” coffee, while being more convenient to use than conventional machines with loose coffee. Pod machine sales have risen by 260 per cent between 2002 and 2006, reaching 470,000 last year.
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Source: Daily Telegraph
