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NEW FROM THE UK’S HOTTEST COFFEE - THE PERCOL GOLD AWARDS
17th January 2008
NEW FROM THE UK’S HOTTEST COFFEE -
THE PERCOL GOLD AWARDS
Percol, the Award-winning Fairtrade and Organic coffee brand is launching a new set of awards to recognise gold standard excellence in food and drink. The inaugural Percol Gold Awards will mark the winning of five gold awards for Percol themselves at the Great Taste Awards in 2007 taking the total number of Percol awards for quality and taste to 27 since 2002.
The Percol Gold Awards are voted for by Percol’s 1 million customers and celebrate quality and excellence in food and drink. Customers can nominate individuals or brands to win a Percol Gold Award in the following categories:
1. Best food and drink writer
2. Best food and drink TV programme
3. Best Fairtrade product
4. Best Organic product
5. Best food and drink personality
Brian Chapman, Founder, Percol said; “We are delighted to be launching these awards which we hope will grow bigger every year. There is an abundance of talent and excellence in British food and drink at the moment and Percol customers recognise that.”
Angela Mount, Percol taste expert said; “We are looking to reward brands and people who represent everything that is exciting and innovative. We’ve had many entries already which just goes to show how the public feel about their quality food and drink.”
- Ends -
Notes to editors
Percol coffee has been exploring the world, discovering the best quality coffee beans and the most delicious flavours for twenty years. Percol is run by coffee lover and founder Brian Chapman and supports the Coffee Kids Charity which establishes sustainable projects to improve the lives of those dependent on coffee farming. Projects include education, health-care and developing alternative sources of income. To date Percol has given $400,000 to Coffee Kids.
Percol supports the Coffee Kids Charity which helps small-scale coffee farmers address their own communities' problems with health and education. The charity's enterprise projects can also provide farmers with alternative sources of income so they are no longer totally dependent upon selling coffee to support their families. Helping improve the quality of their lives also brings improvements to the quality of coffee they grow.
Visit www.percol.co.uk for more details on the Percol range and for further information about Coffee Kids please visit www.coffeekids.org
The Percol range
• Percol Fairtrade Organic Ground Coffees come from a variety of single origin sources available in 250g size and retail at £2.49
• Percol also produces non-organic Fairtrade Colombia Ground Coffee in 250g for £2.49 and has a number of other coffees from around the world. Please see www.percol.co.uk
• Percol Fairtrade and Organic instant coffees bring you all the character and flavour of our ground coffees so that great taste and aroma are always there when you're in a rush to enjoy a hassle-free cup. Available in 100g jars for £2.49
