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PERCOL IS THE UK’S HOTTEST DECAF

1st September 2007

GREAT TASTE GOLD AWARD GIVES DOUBLE SEAL OF APPROVAL TO PERCOL’S AWARD WINNING DECAFFEINATED COFFEE
You don’t compromise on taste with Percol’s award winning Fairtrade Decaffeinated Colombia ground coffee. As the only decaf coffee to win gold at the 2007 Great Taste Awards, this endorses Percol as truly the UK’s best decaffeinated coffee with its second award for quality this year.
Also voted winner of the BBC Good Food Magazine’s best decaf 2007 it was described as being; “so good many of our tasters didn’t realise it was decaffeinated.” Made from the same high quality Arabica beans as Percol’s other award winning coffees the secret lies in the innovative decaffeination process so you don’t lose any of the flavour as well as the unique roasting and grinding technique.
Brian Chapman, Founder, Percol said; “Our mission is to create delicious coffees which excel in flavour and epitomise the characteristics of their country of origin and we make no exception with our decaffeinated coffees. Consumers want the same standard of quality in decaffeinated as in non-decaf and so we have worked hard to create a single-origin Fairtrade option which delivers on taste. The range comes in the convenient 8 cup 57g sachet, the 250g ground coffee or the instant variant.”
Percol has won 27 awards for taste in the last 5 years, with 5 individual gold awards at this years’ Great Taste Awards, regarded as the industry Oscars. Percol Coffee works with wine expert Angela Mount who says; “Percol really is top class for decaffeinated coffee. It is a smooth, rich and warming, perfect all day drink, but equally with enough character to hit the after dinner spot. On the nose there are deep, moreish notes with hints of cocoa. The taste is smooth, with warm, soft toffee flavours balanced with a citrus edge and a hint of cinnamon.”
The Percol Fairtrade Decaffeinated range comprises:
• Fairtrade Decaffeinated Colombia ground coffee RRP 250g at £2.89
• Fairtrade Decaffeinated Colombia ground coffee RRP 57g at 99p
Fresh coffee perfectly measured in one sachet to fit an 8 cup Cafetiere
• Fairtrade Decaffeinated Colombia instant coffee RRP 100g at £2.75
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For further press information, pictures and samples please contact Carly Thornton or Helen Trevorrow on 020 8960 8950 or email carly@greenrow.co.uk

Notes to editors
Percol coffee has been exploring the world, discovering the best quality coffee beans and the most delicious flavours for twenty years. Percol is run by coffee lover and founder Brian Chapman and supports the Coffee Kids Charity which establishes sustainable projects to improve the lives of those dependent on coffee farming. Projects include education, health-care and developing alternative sources of income. To date Percol has given $400,000 to Coffee Kids.
Percol supports the Coffee Kids Charity which helps small-scale coffee farmers address their own communities' problems with health and education. The charity's enterprise projects can also provide farmers with alternative sources of income so they are no longer totally dependent upon selling coffee to support their families. Helping improve the quality of their lives also brings improvements to the quality of coffee they grow.
Visit www.percol.co.uk for more details on the Percol range and for further information about Coffee Kids please visit www.coffeekids.org

The Percol range
• Percol Fairtrade Organic Ground Coffees come from a variety of single origin sources available in 250g size and retail at £2.49
• Percol also produces non-organic Fairtrade Colombia Ground Coffee in 250g for £2.49 and has a number of other coffees from around the world. Please see www.percol.co.uk
• Percol Fairtrade and Organic instant coffees bring you all the character and flavour of our ground coffees so that great taste and aroma are always there when you're in a rush to enjoy a hassle-free cup. Available in 100g jars from £2.49