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Story Of Percol

woman holding a cup

We’ve recently teamed up with the Co-op and Centrepoint to donate Percol coffee to homeless young people across the UK, through our
#CupForCup campaign.

The mission: to match every cup sold in-store with a giveaway target of 250,000 cups to Centrepoint hubs in London, Manchester, Yorkshire and other areas of the country.

Thanks to you, we’re proud to announce that we’ve reached our target. Very soon we’ll be sending out a special Percol parcel full of our distinctive blend of delicious Fairtrade coffee. And that’s not all: to help distribute the ¼ million cups, we’re also sending some virtuous volunteers from our HQ to offer a helping hand.


Centrepoint is a fantastic UK charity, which every year supports over 9000 young people aged 16-25 who are at risk or are homeless. They help young people find a safe place to live, provide them direct access to health services, and with the help of a support worker, create an individual plan to support each young person’s transition into independent living and employment. Read Abi’s story here.

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